Since in a country like india(way back in 2012),Online shopping was not that convenient or trustworthy, maybe lacking still a step behind way back in 2012,and where there was no influence of online shopping how could some awesome day deals like cyber-monday deals and black friday deals would stack upon!? that might be a bit of a mess since all would found it a bit untrustworthy... so to change all this or to completely change the way we shop Google India stood up in 2012 and created "GOSF" formerly known as Great indian shopping Festival.
The Great Online Shopping Festival (GOSF) was created by Google India on 12 December 2012 in collaboration with a number of Indian e-commerce sites like Flipkart, HomeShop18 , Snapdeal ,
Indiatimes shopping , and Makemytrip .This was an attempt done by google to turn in/boost online sales in india and let india know that there is a great momentum for everyone : the buyers as well as the shoppers! #period
Since there was a significant increase in sales recorded in 2012 which was held on 12-12-12, they continued the same on next year 2013 again google started partnering up and adding in more sites like jabong,myntra,Indiatimes shopping boosting there sales by giving more discounts and limited period offers hence there was a more involvement of netizens around india and thus this boosted the sales of some less popular e-commerce sites.Since it gained alot attention the site crashed on its first day and wasn't live for about 1day hence 1 more day was added due to great amount of requests from the people. Gosf lasted for 3days from 11th dec - 13th dec adding 14th dec due to site error. this potentially changed the momentum of online buying in india.
This year Gosf 2014 its gonna rock a whopping 14days sale struck from 25th nov to 9th dec 2014.
14mins of free shopping on select brands everyday from select e-commerce site but you have to participate in a particular contest to be eligible to avail the offer if you win. Imagine if you won you will be flown to the GOSF 2014 event inNew
Delhi on Dec 9, where you will be given a cardloaded with Rs 2.5 lakhs and 14 minutes to go crazy shopping just imagine :D !!
This however are pre party events that are actually up and running now on.. But the Main event with crazy amount of discounts will be live from 10th dec - 12th dec 2014.
So go up ahead here :-
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Source :- Wikipedia
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