When it comes to Shop Online, Everybody has their favorite. Flipkart and Amazon are battling for the top spot in Indian e-commerce. The fight is far from over, and both may find a niche. We can look at some key metrics right now to see the ongoing battle. Let's look at some data:
1. Mobile App InstallsAccording to App Annie, the current rankings in the Google Play App Store right now look like this:
Free Apps Overall:
|via Amazon and Flipkart|
- #14. Amazon India
- #15. Flipkart
That is as close as it gets! They may even flip-flop daily.
Some noted facts:
- In February, Flipkart became the 1st app in India to cross the 50 million install mark. This number is much larger than Amazon as Flipkart has been around longer.
- Flipkart seems more focused on app usage. Whereas Amazon now gets more monthly website visitors from search.
- For now, Flipkart has a much bigger base, but Amazon looks to be coming on strong.
2. Search Engine Traffic
Looking at Google Trends search traffic can show you general interest in a company. Google aggregates all company search terms to help you get a better feel of interest. Here is the Google Trend Graph of Flipkart (red) vs. Amazon (blue) from 2013-2016:
|via Google Trends|
As you can see Flipkart sees a decrease as Amazon is seeing a surge. It looks as if Amazon is on the brink of taking the search traffic crown. There may be a new leader here in the next couple of months.
3. Deals & Sales:
What's the verdict between Amazon vs Flipkart?As you can see body blows are happening between these two giants. It might be a couple of years before we see a clear winner. For now, you will just have to check each one and compare.
Who's your favorite: Flipkart or Amazon? Leave your choice in the comments below.
Guest Article: Sunaina patel.
Also See: Why Flipkart Will Never Be My First Choice For Online Shopping In India