Revamped Bajaj Electricals Website Review | Know the significant changes
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Bajaj Electricals Ltd (BEL), a subsidiary of Indian
conglomerate Bajaj Group, recently revamped its website on the occasion of the
site’s 20th anniversary. When the website was started way back in
1997, BEL became one of the first Indian companies with their own website.
This, in fact, happened even before Google existed.
The website, which turned 20 on 15th August 2017,
was also one of the first to showcase catalogue and pricing. 7 years into its
existence, in 2004, it had its own e-com portal and in 2009, they teamed up
with Oracle ERP to show live stock & price updates to users.
The revamp definitely looks like one which is focused on
enhancing the user experience. The overall theme is based on flatter design
language.
Revamped Bajaj Electricals Website Review | Know the significant changes
Navigating through the website
The website has the common navigation tray to its left. This
menu makes navigating through the website easier for everyone, be it a consumer
or investor. The regular about and career sections, which are often tucked away
at the bottom, are included in the main menu. This section remains on your
screen, no matter you navigate to.
The About option contains usual links to the details of
Bajaj Group, Bajaj Electricals and the company’s own Bajaj World. It also
highlights Bajaj’s “Vision & Values”, which gives us an insight to the work
culture that exist in Bajaj and their strife to ensure quality.
Next section is the Businesses, which includes details about
the products such as home appliance, luminaires, EPC (Engineering, Procurement
and Construction) and Exports. Below that is a tab for Investor Relations which
contains annual reports, financial results and other such economic related
stuffs. Careers tab and CSR (Corporate Social Responsibility) lie below, both
of which are self-explanatory.
A dedicated tab for Consumer Care is below that, with
details of the toll free number and help email address. A search option resides
at the bottom, clicking which a full screen box opens up, where we can type in
the keywords of the subject we’re searching for.
An additional ‘Shop Now’ tab lies between Consumer Care and
Search, which takes the user to the e-com portal, where the products of BEL are
sold.
Direct links to social media accounts/pages of BEL is at the
bottom of the home page. The tabs such as Consumer Products, Luminaires, EPC,
Exports, which are already present in the navigation menu are also given at the
bottom of the home page along with links to Events and News, Privacy Policy,
Legal and Partners Login.
Impressions
The overall simple and intuitive designing of the page
ensures a smooth sailing for the users. One can reach out to the desired page
without having to go through complicated steps. Nothing is hidden behind
multiple options and almost everything is visible directly on the home page. No
matter who you are, consumer, investor or anyone else, BEL website is equally
simple to use for everyone. And this simplicity highlights BEL’s commitment
towards delivering quality experience to its consumers.
Source: Bajaj Electricals
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