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Infinix Might Announce A New Blue Color Variant of Hot S3 Pro on 16th April

11:48 PM Add Comment
Smartphone brand Infinix is reportedly planning to launch a new color variant of their recent smartphone, the Hot S3. Invites have been sent with a tagline 'Hot gets Cool' with blue background and side profile of a blue colored smartphone.



The Hot S3 was launched recently by the company with an eye on the lower end segment which is dominated by Xiaomi now. The Hot S3 has a 5.65 inch HD+ display with 18:9 aspect ratio. There's a 13 MP rear camera and a 20 MP front facing one.

The smartphone is running on octa core Snapdragon 430 with memory options of 3GB+32GB and 4GB+64GB available along with dedicated slot for microSD. It comes with XOS 3.0 based on Android Oreo out of the box and powering this all is a big 4000 mAh battery.

The 3GB+32GB Hot S3 is currently available on Flipkart at Rs 8,999 and 4GB+64GB is available at Rs 10,999. Color options available are Bordeaux Red, Sandstone Black and Topaz Blue. Though the pricing might not change, Infinix may be launching the new color with only one memory option.

Launching a different variant a while after the smartphone gets launched is becoming a trend. Flagship models from Samsung and Apple had either limited edition ones or a different colored variant. Such launches help the companies to keep the hype up and remain in the news for longer period. Even the budget oriented Mi A1 from Xiaomi launched in red color, so the trend is catching on and customers are always fond of options.

Samsung brings dual-cameras to J series | Launches J7 Duo at Rs. 16,990

10:21 AM Add Comment
Late last year, Samsung brought dual front cameras to the A series with the launch of A8 and A8+ 2018. Now, they have come up with dual rear cameras on a budget smartphone.

Samsung brings dual-cameras to J series | Launches J7 Duo at Rs. 16,990




Samsung India has launched the latest entrant to its popular J-series , the J7 Duo. The mid-range series started off with J5 and J7, but now J7 itself is becoming a new series with many variants getting launched in the past year or so. This has contributed to the fact that the J series is now India's most popular smartphone series, accounting for a third of the market share.

With Galaxy J7 Duo, we are attempting to drive next level innovation in the J series that rules the hearts of Indian consumers. The introduction of dual camera in Galaxy J shows that we listen to our consumers and bring meaningful innovations that help enhance their lives. The superior specifications along with other innovative camera features in Galaxy J7 Duo will further consolidate our leadership position,” Mr. Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India, said.



The J7 Duo is the first J series smartphone to launch with dual cameras. The setup of choice here is a combination of 13 and 5 MP sensors and the front camera sports an 8 MP sensor. Aperture is f/1.9 on all cameras and there are LEDs to help in low light photos. There's support for Live Focus and Selfie Focus, which gives the bokeh effect to background. Face Unlock feature is also included, letting users to unlock the device conveniently. Though the inclusion of dual cameras is a welcome move, the rest of the spec sheet cuts a sorry figure.

The display up front is one of the major cons considering the price segment. It's a 5.5 inch panel with 1280x720 resolution, something which would have been a deal breaker even a year ago! The use of 16:9 aspect ratio is still acceptable, but 720p display at 17k is ridiculous. The processor beneath is an octa core Exynos 7870, which Samsung has been using since 2 generations now. There's 4 GB of RAM and 32 GB storage which can be expanded by up to 256 GB via microSD card. It will come with Android Oreo out of the box.



The battery capacity is 3000 mAh and there's no mention of fast charge support, neither does it have USB Type-C. Bluetooth 4.2 and dual band Wi-Fi are the other connectivity features. The J7 Duo will be available in Black and Gold color options. The smartphone will retail at a price of Rs. 16,990 across retail shops starting 12th April, 2018.

Source : Samsung Newsroom

Your guide to buy RO water purifier online

4:57 PM Add Comment
Water is an important resource that is largely neglected in our country. The continuous shift of population to urban areas is creating additional demand for basic resources, as well as polluting the scantily available ones. A major city like Cape Town (South Africa) has run out of water and Bengaluru is on the verge of using up its potable water resources. On one hand, there are people who openly waste water without thinking twice while a large section of our population is struggling to find pure drinking water. We are embracing technology at a faster rate than ever, so it's time we look at ways to make use of the advancements for basic facilities as well.

With increasing water pollution, use of water purifiers are becoming a common sight. The concept of these kinds of purifiers is still new for most of us in our country. While the traditional methods of water filtration have been used since ages in Indian homes, the thought of choosing an RO water purifier is largely native. More so in the cities but slowly and steadily people are realizing the importance and benefits that an RO purifier provides in terms of good health.




These devices are majorly classified on the levels of purification and storage tank capacity. The levels of purification translate into the extent of purification of the impure tap water, which then goes through the different filters of the RO water purifier and then consumed by the end user.

RO stands for Reverse Osmosis, which is a procedure of forcing water through a semi-permeable membrane, thereby removing any solid particles and purifying the water. The application of RO purifiers is better suited for congested urban areas, where the source of water maybe contaminated with foreign particles.

Purchasing these products has now become a little easier with the aid of online shopping. Initially, people used to wonder where do they buy the best RO water purifier in India. The search usually began at nearby stores or asking people who have already purchased it. Such hard work is now cut short due to RO water purifiers online, which gives you a list of options in no time, ensuring that you can choose the best device for your home and keep your family away from waterborne diseases.

Nokia 1: Does the Android Go Edition tag make it sound flashy?

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Nokia 1: Does the Android Go Edition tag make it sound flashy?

           For about a month, Nokia was undoubtedly in talks because of their rumored speculated Android One devices. Quite frankly, Nokia 7 Plus was even found on the internet in leaked renders. Similarly, an Android Go device from Nokia was also long rumored, since fans got to know that the company will showcase couple smartphones at MWC 2018. Well, the company has gone ahead and announced not one or two, but five phones in total. To be precise 4 out of which are Smartphones, while the one left is their iconic rebirth of another feature phone. In this segment, we will talk about their Android Go edition smartphone, which gets called the Nokia 1. It is among the top 3 Android Go Edition devices to be announced at Barcelona. Also as an add-on, the company even announced that their upcoming smartphones from here on will be based on pure stock android joining the Android One program. Now that this gets clear, let's find the specs, availability, pricing and our perspective of the Nokia 1.


Nokia 1: Does the Android Go Edition tag make it sound flashy? 

Specifications: 

  • 1.1 GHz Quadcore Mediatek MT6737M Chipset.
  • 1GB RAM & 8GB Internal Storage, while expansion is available up to 128GB. ‎
  • 4.5-inch FWVGA IPS Display.
  • Primary camera is a 5MP sensor which comes with an LED flash. While the secondary selfie camera is a 2MP sensor. ‎
  • It has a 2150 mAh removable battery. ‎
  • It comes equipped with Android Oreo 8.1(Android Go Edition).R
  • Regarding connectivity, it has WiFi 802.11 b/g/n, Bluetooth 4.2, GPS/A-GPS, Radio FM and supports LTE cat 4 network. 
  • ‎It comes with Micro USB 2.0 port, 3.5 mm audio connector, Dual SIM card slot, Proximity sensor, Ambient light sensor & G-sensor.  
  • ‎Beilive it or not, it even has IP52 drip protection. 
  • ‎Available in two colors: Warm Red & Dark Blue. ‎
  • It weighs about 131g. 


Nokia 1: Does the Android Go Edition tag make it sound flashy?


         So even though the set of specifications that comes with the Nokia 1 seem pretty barebone, there isn't a shout of a doubt that it manages to pack in the essentials. All of that meshed with the solid touch of pure Android Oreo(Go Edition) validates that your Nokia 1 will be first in line to get software updates and upgrades for the next two years.  Nokia has also introduced their iconic Xpress-On covers available in a variety of colors with their Android Go offering. Out of which the Polycarbonate Cover is made of a two-tone layer making it possible to withstand your day to day rough usage. The Nokia 1 will be available globally starting early April, while it'll retail for a price of $85. Whereas the Xpress-On covers would be sold separately retailing at $7.99 available in Azure, Grey, Yellow and Pink colors. Pricing seems quite competitive, and let's say if the company plans to keep the same across countries, especially in India.

Nokia 1(Android Go Edition): Product Video






Source: Nokia

Also See:
Alcatel 1X - World's First Android Go Edition Smartphone! 


Lava unveils the Z50, its first Android Go smartphone

5:59 PM Add Comment
Few years ago, Android One was released as a platform for cheaper smartphones with regular updates controlled directly by Google. After a short hiatus, they resumed the Android One program but this time it had a line-up of mid-range smartphones. The lower budget segment was left out, and Google started a new program called Android Go, with dedicated apps which consumed a lot less resources. With the new program gaining momentum, Lava is joining hands with the search giant and has launched a basic smartphone, the Lava Z50.


Lava unveils the Z50, its first Android Go smartphone

The Lava Z50 was made official today by the Indian company, marking its entry into the Android Go program. The smartphone is a budget oriented device, which aims to provide quality software through Android Go at a cheap price.

Mr. Gaurav Nigam, Head – Product, Lava International said  “With Lava Z50, powered by Android Oreo (Go edition), we are giving our first time smartphone users an impeccable software designed for faster processing, more memory at hand vs. non-Android Oreo (Go edition) phones, and the possibility to get entertainment through YouTube Go, to help users control their data. The camera has been enhanced to give Dual Bokeh experience and an LED flash for night time video calling. I must say it is a great opportunity for both - consumers and the brand”.

Mr. Sagar Kamdar, Director of Product, Android said “Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across a broad range of devices. Android Oreo (Go edition) is specifically optimized to bring the magic of Google and Android to smartphones with limited memory and processing power, and we’re excited to collaborate with Lava to take the next step on that mission by launching the Lava Z50.


Specs and Features

The Lava Z50 features a 4.5 inch display with Corning Gorilla Glass protection and 2.5D curves. Powered by a low-end 1.1 GHz Mediatek 6737 processor, it comes with 1 GB of RAM and 8 GB of internal storage. Out of this 8 GB, 5.5 GB is available to the user, unlike the 3 GB on other smartphones with 8 GB storage. 

It runs on Android Oreo (Go Edition), and comes with Go edition apps which consumes significantly less storage as well as RAM. This helps in maintaining smooth performance even with such low-end specifications.

The front and rear cameras have 5 MP sensors each and LED flash for enhanced low light pictures. Both the cameras support Bokeh Mode, which blurs the background. The smartphone will support up to 10 Indian languages, thus helping more citizens of the country.

The Z50 will be available in two colors, Gold and Black, at over 100,000 retail stores in India by mid-March 2018. A special launch time offer of one-time screen replacement valid till 1 year from the date of purchase is also available. It also comes with a 2 year warranty and a cashback offer of Rs 2000 from Airtel.

Source: Lava.

Also See: Alcatel 1X - World's First Android Go Edition Smartphone! 
Also See: Nokia 1: Does the Android Go Edition tag make it sound flashy?

This is Alcatel 1X Phone - Worlds's First Android Go Edition Smartphone.

5:49 PM Add Comment
This is Alcatel 1X Phone - Worlds's First Android Go Edition Smartphone.
Source: Alcatel



   
            Google had recently announced their "Android Go" project at IO 2017 where they discussed, how they want to improve the entry-level smartphone segment with the help of their secret project. Android Go, if you don't already know is a project focused on the entry-level smartphone segment, which would be running the latest optimized version of Android since the devices will favor 1GB RAM. It's like a stripped down version of Android One project. Therefore ever since Google had made that announcement, the Company has been hard at work to create optimized apps for their Go Edition devices. Believe it or not, these apps are almost 50% less in size thereby consuming less RAM, while keeping the phone running in it's prime. Whereas as it's MWC 2018, Users have been excited to see which smartphone manufacturers would be the joining the "Android GO" league. Well, just yesterday, Alcatel pulled out 5 Devices out of their sleeves at their press conference in Barcelona, and surprisingly they announced the Alcatel 1X, making them the first company in the world to declare an Android Go edition device. So let's find out more about the 1X in detail.


Alcatel 1X Phone - Worlds's First Android Go Edition Smartphone. 

Specifications: 
  • 1.28 GHz Quadcore MediaTek MT6739 Processor.
  • 1GB RAM/2GB RAM with 16GB ROM and it has support for Micro-SD card expansion. 
  • 5.3 inch VGA+ display(960x480) with 18:9 aspect ratio. 
  •  2GB RAM variant has a 13MP Primary Camera, while the 1GB RAM variant features an 8MP Camera. Both are capable of recording 1080p HD videos with EIS supported and rest gimmicks like selfie booth etc. While either variant you choose depending on your choice, there's a 5MP Selfie camera with LED flash. 
  • Similarly, the higher end variant will have the fingerprint scanner(or not), Dual SIM Capability & Google Assistant. Whereas the lower-end variant will not have any of such features. 
  • It runs on an optimized version of Android Oreo 8.1 with the exception that the device will even receive timely security patch updates. 
  • The 2GB RAM variant will also feature the Face Key, which is a fancy way to say that the device will have face unlock.  However, don't expect it to be reliable considering it's on low-end hardware and pricing. 
  • It features a 2460mAh non-removable battery. 

                                                                                    Source: Alcatel
           Alcatel said that the Alcatel 1X would be available in multiple colors starting this April 2018. The single sim variant will be available at 99 euros, while the dual sim variant will be available at 109 euros. The Alcatel X1 even comes with Android GO's pre-installed set of apps including the Files Go, YouTube GO, Google Assistant Go, Maps GO & Google Go.


Will the Alcatel 1X stay true to the "Worlds's First Android Go Edition Smartphone" Tag? 


            Given the fact that the Alcatel 1X runs on Google's Android Go edition software, we cannot deny the fact that the hardware used here is almost four years old. However here, Google has optimized the software to even run on low-end hardware, now why am I repeating this point? Well, I've seen several reports online that the media didn't well receive this device. There were occasional stutters, although many managed to say that it was a pre-release software. Now I don't have a valid statement to this, but let's just say that MWC has just begun, while there are more such Android Go announcements which we will hear shortly. As even though it runs on low-end hardware, Google's original attempt here is to deliver the latest version of Android which is mostly mellow in such pricing segment. Links to buy this device will be updated here as soon as we get an update on the same. Anyways stay tuned to our blog for more such exciting MWC 2018 coverage.

Alcatel 1X Product Video: 


Source: Alcatel


Also See: Lava unveils the Z50, its first Android Go smartphone
Also See: Nokia 1: Does the Android Go Edition tag make it sound flashy?

Xiaomi launches Redmi Note 5 and Redmi Note 5 Pro in India

1:14 PM Add Comment
Xiaomi has launched the successors to their highly successful Redmi Note lineup, the Redmi Note 5 and Redmi Note 5 Pro. The Chinese manufacturer, which recently caught up with Samsung in terms of quarterly sales in the country, is leaving no stones unturned to woo the budget oriented market. Though the Redmi Note 5 turned out to be as expected, the Note 5 Pro brings in many more features.



Specifications and Features

Both the phones have many similar specifications, except for the processor, cameras and memory options. The Note 5 and Note 5 Pro will sport 5.99 inches 18:9 displays with a resolution of 2160x1080 pixels (403 ppi). The screens will have, Gorilla Glass protection, 2.5D curvature as well as rounded corners. The design language is similar to previous Redmi Note smartphones, with a rear mounted fingerprint sensor.


Redmi Note 5 comes in two variants, 3GB+32GB and 4GB+64GB, while the Pro version comes in 4GB+64GB and 6GB+64GB. Xiaomi's love story with Snapdragon 625 enters a new episode with the Note 5, and the Note 5 Pro sports a Snapdragon 636 processor. Although the 625 is a good performer, but it's still an almost 2 year old chipset, so that's a bit disappointing. Talking about disappointments, both the smartphones will run on MIUI 9 based on Android Nougat.



Redmi Note 5 has a single camera at the back with a 12 MP f/2.2 sensor equipped with PDAF. The front camera is a 5 MP sensor with LED flash to assist in low light conditions. The Pro version has an upgraded set of optics, with dual lens at the rear. A similar 12 MP sensor is coupled with a 5 MP f/2.0 sensor. The placement of the dual lens is a rip-off of iPhone X, and Xiaomi isn't even going subtle about it. The dual camera will give you "focused foreground and creamy blurred backgrounds" according to Xiaomi. The Mi A1 which was launched last year had a very good camera with one of the best bokeh effects in the price segment, so we can expect very good images from Note 5 Pro. The front camera is a 20 MP one with LED flash as well. At least on paper, Xiaomi seems to be trying to give a great set of cameras, which were probably the only downside of previous generation Redmi Notes.

A 4000 mAh battery will be powering the smartphones, and here comes the last bit of disappointment. Both the smartphones have hardware which supports fast charging, and given the size of the batteries, it would have been a great feature. But there's no fast charging and no USB Type-C as well.

Colors and Pricing

Redmi Note 5 and Redmi Note 5 Pro will be available in 4 colors - Blue, Rose Gold, Gold and Black colors. The pricing for all the variants are -
Redmi Note 5:
3/32 - Rs. 9,999 [Flipkart]
4/64 - Rs. 11,999 [Flipkart]
Redmi Note 5 Pro 
4/64 - Rs. 13,999 [Flipkart]
6/64 - Rs. 16,999 [Flipkart]

Image Source : GSMARENA

5 Things To Consider Before Buying A New Smartphone in 2018

10:29 AM Add Comment

5 Things To Consider Before Buying A New Smartphone in 2018

             So, you have recently lost your old phone, or the one that you have right now has long gone obsolete. Well, it's certainly time for a new phone now. In this post, we have tried listing out the five major things to consider before buying yourself a new smartphone in 2018:

Image Credit: Royalty free. 


1. Android, iOS or Windows phone:
         The fact is that there is more than one mobile phone operating system available in the market today. Windows phone is not in that much prominence and takes up a small share of the market while the hot stuff is centered around Android and iOS operating systems. If you are looking to go for a latest iOS phone, then be prepared to shell out some money as Apple is the only carrier selling these phones and have a monopoly on the prices here. Android phones, however, are in wide prominence with budget options.


2. Display:
         Smartphone competitors in the market today are vying with each other to get a share of the smartphone market by coming up by improving their phone’s aesthetic appeal. This means outdoing each other in terms of phone size, resolution, display and phone bulk. If you are someone who likes their smartphones in a bigger size and higher resolution display, then you can opt for flagship devices like Apple, Samsung, Google Pixel and One Plus phones. If the resolution and phone display doesn’t matter much when there are brands like Asus, Honor, and LG that are great options available for smartphone buyers.


3. Battery life:
          Well, smartphones tend to suck a lot of battery and while there are portable chargers in the market for that but getting a phone with a bigger battery life is more feasible. Look out for the battery life on phones before opting for one. Flagship models of some phones like Motorola and Samsung come with an impressive battery life of up to 20-40 hours on a single charge. If you are looking for the best android phone and more such smartphone recommendations, then be sure to visit technophilesblog.


4. Camera:
           If you are a social media buff, then the quality of phone needs to be on par for taking selfies and pictures. Not just social media buffs, but corporate people also have an excellent use for quality cameras on their phones to make video calls, doing documentation and payments. There are also many durable and cheap phones in the market for people not so crazy about camera quality.


5. Storage:
           If you are someone who keeps a plethora of apps and games on their phones, even a phone with a 32 GB capacity won't cut it out for you. If you are someone who needs more storage space on their phones then opt for brands which provide additional storage capacity. You can easily store more than 100 GB of data on Android phones as compared to Apple’s iOS phones.

         
           One ought to be smart with their smartphone buying decision. Hope these pointers help you in your endeavor to get a new phone for yourself.


Note: This is a sponsored post.

Asus Zenfone 4 Selfie Pro Review!

11:10 PM Add Comment
Asus had launched half a dozen variants of Zenfone 4 series, and the Zenfone 4 Selfie Pro landed in India a few weeks later. Selfie-camera centric phones have been a rage in the country for quite some time now, and Asus was probably trying to exploit such a market. The fact that they didn't launch higher end smartphones gives a pretty strong indication of how the company is looking at Indian market. We used the Asus Zenfone 4 Selfie Pro for quite some time and here's what we felt about it.



Build and Design

This was actually launched before the 18:9 craze kicked in, so in terms of design it looks a bit dated, though it's harsh to compare. The design is pretty standard and build is premium. The polish is similar to that of HTC smartphones of early days and buttons are clicky as well. All in all, though the design is old-fashioned, there's nothing much to complain about.



Performance

The Snapdragon 625 which powers this smartphone is a proven chipset. Though it can't really match flagship processors, it is sufficiently powerful for regular day-to-day usage and power efficient at the same time. It runs on Android Nougat and the UI has been toned down a bit as well, which helps the Selfie Pro to hold its own in majority of the tasks. RAM management is above average, and it managed to keep quite a few apps in memory. The performance was at par with what you can expect from a mid-ranger device.


Display

The display is very good with quality colors and viewing angles, though it is not as good under direct sunlight. The 5.5 inch AMOLED display produces nice vibrant tones and the 2.5D curve adds to the overall experience.



Cameras

This is the USP of the device, at least that's what the company want us to believe. The rear camera sports a 16 MP 26 mm sensor, which performs well under good conditions. To be fair, that's not even a point to discuss about since almost every smartphone is capable of this. Turn the lights down a bit, and the weakness becomes apparent. Noise becomes noticeable and the overall quality dips quite sharply.

The front cameras, yes there is a dual lens setup, gives similar results. Bokeh effect looks cool, but that's it. It performs adequately well in good light but suffers a lot in low light. The LED flash helps in such scenarios and 4K recording is a nice addition. It didn't take us much time to realize that the marketing hype is a huge bubble. They marketed it saying it's a 24 MP selfie camera, which itself is a gimmick. There are two sensors, each 12 MP ones, and images are processed in a manner that the final image is 24 MP. We didn't notice any difference between the 12 MP and 24 MP pictures, so the entire 24 MP hype is, as we mentioned, a huge bubble.

Battery

The battery life was not bad at all. It managed to last an average working day with screen on time of around 5 hours. When it was put through heavy tasks and games, it still managed to last till late in the evening. There's no fast charging, so you have to keep an eye on your battery levels.


Final Verdict

The Zenfone 4 Selfie Pro is an average smartphone for the price and in fact fails to live up to the hype. When the company released it in the country instead of the higher-end variants, the only possible way to succeed was to deliver a good set of optics with otherwise average performance. And it has pretty clearly failed to do so. There are better options in the price segment, and some have better cameras as well. If you hate all the other smartphones or if you're accustomed to the UI, then this is a decent buy. If not, have a look at other devices.

Editing MP4 Videos with Movavi Video Editor

1:08 AM Add Comment

              Many of the videos that you record will undoubtedly be saved as MP4 files. It is essentially the most popular format nowadays, due to the fact that it is widely compatible with many devices as well as platforms. More importantly it is a good format for various types of compressions, including the exceedingly popular H.264 codec.

             That being said despite the quality of MP4 videos in general, they still do need to be edited in order to create impressive content. While most video editors are capable of editing MP4 videos, it can be complicated to do so – especially if you don’t have much experience using them. Because of that you should consider using Movavi Video Editor instead.

Editing MP4 Videos with Movavi Video Editor

Editing MP4 Videos with Movavi Video Editor

              As an MP4 video editor, Movavi Video Editor has pretty much everything you’d need to improve, tweak and alter your videos. To get started you just need to load the MP4 video that you want to edit, or you could even import it directly from your AVCHD camera by plugging it into your computer. It is possible to capture additional footage as well, via your webcam or by digitizing analog video sources such as TV tuners, VHS tapes, and so on.

             Once the MP4 video has been added, you can set loose the entire array of Movavi Video Editor’s features to edit it as and how you please. Typically a good place to start is to merge and compile video clips, arrange them in the order that you want, and perhaps even split them into smaller segments and trim out any bits that you don’t need. If you want you could insert stylish animated transitions between any of the segments by dragging and dropping them into place.

              In many cases the quality of your MP4 may be lacking in some way or other, and Movavi Video Editor has features you can use to improve it. It is up to you to choose whether to manually adjust the color settings, or use the automated features to calculate and apply the optimal color levels. If you’d like your video to have a specific style or visual appearance, you could make use of the filters that are available as well.

Editing MP4 Videos with Movavi Video Editor

              Another important area you may want to edit is the audio. With Movavi Video Editor you can add additional audio tracks containing anything you want, whether it is background music or a voiceover. It is possible to record a voiceover on the spot, or edit the sound levels as well.

              Make no mistake there are lots of other features in Movavi Video Editor that you could use to add captions, apply special effects, transform the frame, and much more. Quite simply the sky is the limit when you choose to edit MP4 videos with its help, and you can let your creativity run wild. More importantly, because it is intuitive and user-friendly, you won’t need long to figure out how all of its features work and apply them to your videos.

This is a sponsored post written by a guest.

How Is Artificial Intelligence Beneficial In Boosting Your Digital Marketing

12:32 AM Add Comment

Artificial Intelligence In Online Marketing

Image Credits: Honor

          Artificial intelligence is an important technology which plays a key role in the field of online marketing. This technology is capable of answering the queries of the users. Artificial intelligence system can understand and analyze the question put up by the users and reciprocate to them accordingly. For example, when we enter a search query over the internet, Google not only returns an answer which is direct but also presents a series of questions which are similar and are frequently asked on Google by users all around the globe. This feature of providing accurate answers, and presenting a set of questions that are similar is powered and facilitated by the artificial intelligence.




Basic Idea About Artificial Intelligence

            It is that branch of the computer science which is designed to deal with the building of machines which are intelligent as to think, perform and respond in the same manner as human beings. Some tests have been conducted to assess the efficiency of computers as well as to examine if they can achieve the human level efficiency and intelligence. It has been found out that computers are smart enough to make a fool of the interrogators. In this age of technological advancement, artificial intelligence in devices is making a notable contribution to the improved digitization.

            Now that several search engines have introduced the concept of voice search, making life easier for the users, the digital marketers of email marketing should also consider this point along with a conventional form of search options text-based.


How Is Artificial Intelligence Beneficial In Boosting Your Digital Marketing

             There are some ways in which artificial intelligence can prove to be very beneficial for the email marketing programs.
  • By Propensity Modelling and also by Predictive Analysis you can predict your customers behavior: Propensity models can be explained to be scorecards which can statistically assess and identify the prospects who will more likely be responding to a particular offer. It establishes a correlation between the customer characteristics and anticipated behaviors.
  • There are different tools which help you to achieve your goal by recommending several strategies after detailed scrutiny of the audience that you are targeting and also the campaign objectives.
  • With the help of predictive analysis, the marketers can predict the trends in the purchase and also patterns of user behavior. In this way, you can uncover insights that are most impactful. With the help of predictive analysis marketers can extract the information and with the help of the data, predict the trends in purchase and the patterns of behaviour of the user.
  • Reduce the loading time using AMP: It was announced by Google in the year 2015 that AMP webpages are lighter than the conventional webpages and hence they improve mobile web performance as the page takes a lesser time to load. This serves a better user experience.
  • Improving user experience by using the Chatbots AI-Powered: The live Chatbots have already been issued in most of the businesses. These Chatbots or the systems of artificial intelligence help you to chat using a messaging format that is instant. Presently Chatbots powered by AI are replacing the conventional live Chatbots largely. These bots can answer as many as 200 questions that are related to a certain topic. Chatbots are the huge advantage to your website. They are always ready to help the customers. They can also retain the data of the customer so that the customers don't have to put up the same queries over and over again. The messenger bots are very patient and answer all the questions very calmly, even if you are asking it for the hundredth time.
  • Target your ads based on the interests of the prospective audience: If you have a dealership in cars, then you can make your as available to all those who have previously asked questions related to SUVs and their space, capacity, gas mileage and so on.
  • You can also scale your content marketing up with the help of contents that are AI-Generated, and once you have produced some content, the next step should be reaching your target audience. You can also deliver highly personalized website experience for your audience. Mastering this tool using AI can greatly enhance your CTC and give you a high percentage of profit. 


Guest Post: Nisha Pandey

Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.

2:47 AM Add Comment
Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7

              This week, Huawei Honor announced their latest smartphone in the mid-range smartphone segment, the Honor 9 Lite. This device marks their 3rd following announcement in the past couple of weeks, devouring and hitting the right spot in the mobile industry. The launch of the honor 9 lite confirmed us that the users are about to get astonished, & no that's not intended due to the likes of Xiaomi who has been ruling the mid-range space quite consistently. The fact that Honor thought of releasing a new device after the recent launch of their new Honor 7X, Users, might have a tough time choosing between the honor 9 lite and the honor 7X. Whereas many would even think to why the Honor 9 Lite was priced so competitively and that too less than the honor 7X? Well, that contradiction is quite hard to answer as of now since I've spent limited time with the device. However, i'll try my best to provide a quantitative judgement on that topic. As usual, let's get down to the specifications of the device first,


Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X

Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7

Honor 9 Lite Specifications: 

  • It has a Kirin 659 Octacore Kirin 659 chipset, which gets backed by the 3GB RAM/4GB RAM depending upon your variant. The Kirin 659 processor is a 16NM chipset which is clocked up to 2.93 GHz, while has a dedicated i3 co-processor unit which helps out the main chipset in low power consumption and performing complex tasks. Lastly, it has the T830 MP2 GPU for handling the graphics. 
  • It has a 5.65-inch FHD+(1080 x 2160) panel which instantly translates it to be a device with 18:9 aspect ratio making it familiar to its siblings. It also has a 75.5% screen to body ratio which gives it a pixel density of 428 PPI. 
  • It comes with 32GB/64GB of onboard storage while expansion is available up to 256GB, although the MicroSD card slot fits in the Hybrid SIM Slot. It translates that for more storage, you might have to sacrifice your secondary SIM card.  
  • The primary camera setup consists of a dual lens; it has been made with the combination of 13MP + 2MP camera sensors. It has support for PDAF, while has a decent aperture mode. Unlike the Monochrome lens built on it's superior siblings, here the 2MP sensor is used for sensing the depth information. You have the controls to adjust the bokeh both before and after the shot has been taken. Videos can be shot at 1080p HD @30fps at maximum. The photos were not as good as the ones shot by the Honor 7x. 
  • The secondary camera setup also consists of dual lens just like the Honor 9i and unlike the Honor 7x. It has a combination of 13MP + 2MP camera sensors, while it supports almost the same features present on the back. However compared to Honor 7X, the front camera on the Honor 9 Lite had a more accurate color reproduction. Just like the rear, it can shoot at 1080p HD @30fps at maximum. 
  • Powering it up is a non-removable 3000mAh battery, besides as it has a Micro-USB 2.0 port it's charging speeds won't be at your sweet spot.
  • On connectivity forefront, you get WiFi 802.11 b/g/n support, Bluetooth 4.2, Gyroscope sensor, VoLTE, 3.5mm audio jack & A-GPS support. The fingerprint scanner is located on the rear side. 
  • It runs on EMUI 8.0 which is built on top of Android 8.0 Oreo, which is the first for the company. While using the device at the event gave me reliable feedback about it's UI.
  • Lastly, just like the fancy color naming skills of any company, Honor has made the Honor 9 Lite available in 3 color variants, the Sapphire Blue, Glacier Grey and the Midnight Black. 


Design & Aesthetics: 
Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7


             I'll start off with this: "My first interaction with the Honor 9 Lite and I'm instantly a fan". Never has a mid-range device felt this good, when it comes to reliable aesthetics & regarding providing flashy retributes for the dime you've spent. The Honor 9 Lite features a Glass Sandwich design meaning there's Glass both on the back and as usual on the front, while to be precise it's 2.5D curved on both sides engraved with thin aluminum shampers on edge. You will also find the Honor Logo residing on the chin area after you've done with the 18:9 aspect ratio. In numbers, it's about 7.6 mm thick in size. Whereas unlike it's elder siblings the Honor 7X and Honor V10, the Honor 9 Lite feels quite compact & stunningly lightweight, I entirely couldn't digest that fact.

Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7

              Switching sides on to the rear, the first thing you would notice would be that glossy back. The second thing you would say, "Man, this is going to be a fingerprint magnet." Now quite frankly most of us would be annoyed by this fact, but me unlikely has a different take on it. Looking at the pricing that it's offered, I wouldn't be annoyed by the smudges and would be willing to sacrifice this over that gorgeous design. Here the camera bump is noticeably quite less than that of the Honor 7X and Honor V10.  Also, I might be nitpicking but I like the fact that the Honor 9 Lite has a uniform camera module protruding outside the body, inside of two different lens which looks quite ugly on the Honor 7X. Another thing about the rear is that Fingerprint sensor which would be the last thing which hasn't been wrapped in that glass shell. The glass shell is so reflective that it can be used as a mirror. Well, fashion bloggers, that's your cue, destroy the tech community. Nonetheless, I was instantly a fan of the Sapphire Blue color; however, I took my judgement down after I noticed smudges within mere 10-15mins of usage. Next thing I knew, I was a fan of Glacier Grey variant, as it was something new and it didn't take that much of fingerprints than the rest. Speaking of the prints, you might see me boiling up in my upcoming Honor 7X longterm review.

              Lastly not incorporating the USB Type-C standard in 2018 is utterly weird. Why are we heading back Honor? Similarly, there is thin black border which separates the side bezels and display; this is quite noticeable in the Sapphire Blue variant. But that trade-off can be considered looking at the pricing of this device.

Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7

               Rest about the UI, Performance; Cameras is quite hard to determine without using the Honor 9 Lite for an extensive period. However, there's one exciting contradiction about the cameras found on the Honor 7X and the Honor 9 Lite. The rear camera is better on the 7X, whereas the front camera produces better images on the Honor 9 Lite which is possibly due to that extra lens. Then again, why is it priced less than that of the Honor 7X? I'm pretty sure this would be the first thing that might've arisen in your mind after listening to the price of Honor 9 Lite. Compared to Honor 9 Lite, the Honor 7X has a better rear camera, the 18:9 display is also more immersive since it's more substantial than the Honor 9 Lite(even though it has less Pixel Density, but that's due to the large screen). The battery also is slightly big & still it manages to be slimmer. But if I were you I would prefer the Honor 9 Lite; it's just that design which has appealed me to my core. However, if specifications matter to your taste, Honor 7X is the right choice for you. But even if I'm nitpicky, I don't think also I would go for the Honor 7x looking at the solid aesthetics of the 9 Lite. However, since Honor 7x is Honor's legacy mid-range device, it'll also be among the first ones to receive software updates as compared to the Honor 9 Lite.

Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7

              Although while closing the event, Honor did mention that the 9 Lite will be among their first devices to get the Ride Mode feature and PayTM integration, while both of these new features would be getting separate OTA updates on a priority basis. They also mentioned that the front camera on the 9 Lite could enhance the beauty mode and make subtle adjustments depending upon the subject, ie. Male/Female.


Pricing & Availability: 

Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7

  • The device will be exclusively available on Flipkart and Honor's exclusive online store. 
  • The flash sales will start at 12 AM and 12 PM from 21st January 2018. It'll be followed by 12 PM sales on 22nd and 23rd Jan.
  • The 3GB RAM/32GB ROM variant would be available for Rs. 11,999, while the 4GB RAM/64 ROM variant would cost Rs. 14,999. 
  • The company is currently offering a Rs.1000 off discount on the base variant of the device. Meaning, it'll be available for Rs. 10,999 as an introductory launch offer. Although it is not clear, until when this offer would be live.
Links to purchase:Honor 9 Lite [3GB RAM]
Honor 9 Lite [4GB RAM]


Honor 9 Lite Launch, ft. Honor 7X:
Event Verdict. 


Honor 9 Lite Launched: Yes, it has a Gyroscope sensor and gets priced less than the Honor 7X.
Image source: @patilpratik7

   Even though the company is on the horse race announcing a spree of smartphones, there isn't a shadow of a doubt that the company hasn't failed to bring out a fierce competitor in the mid-range market. A compelling design, a large build, good enough specifications, quad cameras, the sweet release of Android 8.0 Oreo and the fact that it's so affordable has me drooling all over it. So nonetheless it's a great buy, I wouldn't hesitate to recommend it. However just like I've said earlier, giving a final verdict is impossible based upon a mere 1 hour of usage. The Honor 9 Lite is a fabulous potential contender for affordable price segment. We would be shortly coming up with a detailed, dedicated review on both our blog and youtube channel, so make sure you follow us and subscribe to us. Lastly, if you've any queries, punch them in the comments box below.

Honor
9 Lite Impressions: Editorial Video 



Image source: @patilpratik7

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